I wanted to call it Joe Printer. Pete, my partner at the time, quickly said that was a dumb idea and we eventually decided on PrintersPlus, with an emphasis on capitalized P’s. Truthfully, neither of us particularly cared for the name and proceeded to spend the next couple of decades trying to think of a better one. It never happened.
Fast forward 23 years and we have since launched a new logo, a new website, and new matching signage outside our recently remodeled office. We’ve packaged that all together with a whole new perspective on what this company is going to be going forward, leaving the name unchanged.